Our Value Chain

A responsible company has to monitor and check for the effects of its business on society and the environment along its complete value chain.

Value creation has always been a central topic in the business world; the goal thereby is to create and establish an efficient supply chain. Nowadays, globalization is raising the complexity of value creation processes, while the calls from stakeholders for transparency and information are growing ever louder. Alongside the purely economic factors, ecological and social concerns now play an increasingly important role.

The figure below illustrates the Casinos Austria and Austrian Lotteries Group’s supply chain and provides an overview of our business processes. It also shows the resources that are required upstream as input factors as well as the results generated downstream in the form of output. The topics identified along the supply chain were taken into consideration in our materiality analysis and have been integrated into our CSR Strategy 2020.

Element 1NEED TO GAMBLEONGOING OPERATIONSCORPORATE SUCCESSLEGAL, REGULATED GAMING EXPERIENCEBUILDING UP THE BUSINESS RELATIONSHIPLong-term developmentMedium- and short-term developmentSetting goalsCustomer and guest acquisitionProvision of an attractive and innovativeportfolio of products and servicesMeasures andprojectsComplianceGOODS & SERVICESLEGALEXPERTISEFACILITIESIT SERVICESHUMAN RESOURCESFINANCE & ACCOUNTINGGAMING ANDENTERTAINMENT EXPERIENCEADVANCE CONTACTFOLLOW-UPBETTING & SPORTS-RELATED SKILL GAMESLOTTERIESCASINOS IN AUSTRIAONLINE GAMINGVLT/SLOT MACHINE BUSINESS
NEED TO GAMBLEGOODS & SERVICESFACILITIESIT-SERVICESONLINEGAMINGComplianceVLT/SLOT MACHINEBUSINESSCASINOS INAUSTRIALOTTERIESBETTING &SPORTS-RELATEDSKILL GAMESLEGAL EXPERTISEHUMAN RESOURCESFINANCE &ACCOUNTINGMeasures andprojectsSetting goalsMedium- and short-term developmentLong-termdevelopmentBUILDING UPTHE BUSINESSRELATIONSHIPONGOINGOPERATIONSGAMING ANDENTERTAINMENT EXPERIENCEFOLLOW-UPADVANCECONTACTCORPORATESUCCESSLEGAL, REGULATEDGAMING EXPERIENCECustomer and guest acquisitionProvision of an attractive andinnovative portfolio ofproducts and services