Our Value Chain

A responsible company has to monitor and check for the effects of its business on society and the environment along its complete value chain.

In the case of the Casinos Austria and Austrian Lotteries Group, our business model is not based on generating maximum revenues per customer or guest. Instead, we look to achieve optimal revenues from them. An appropriate balance must be achieved between bets and winnings so that the emphasis for our customers and guests shifts primarily to the experience and entertainment factors.

The representation of the Casinos Austria and Austrian Lotteries Group’s value chain shown below provides an overview of our business processes. It also presents the resources that are required upstream as input factors as well as the results generated downstream in the form of output. The topics identified along the value chain are taken into consideration in our materiality analysis.